Tata Motors-owned British luxury car brand Jaguar is looking to create a new platform (separate from Tata Motors), from where all its electric cars will be rolled out and this may have an impact on quality.
Named Panthera, Jaguar Land Rover (JLR) is moving fast on this platform and is targeting to roll out its electric vehicles (EVs) from here.
We talked about Audi becoming a fully electric car brand by 2033. Guess what? JLR is targeting to become a fully-electric luxury car company by 2025! A target that is improbable, but not impossible to achieve!
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| Jaguar I-Pace electric SUV (Courtesy: Autocar India) |
According to Autocar, this Panthera platform will make the looks of Jaguar cars better and will also give a performance boost to Jaguar e-cars.
The luxury auto giant is believed to be investing £2.5 billion on this platform.
JLR is right now working on two electric crossovers and a two-door coupe as these concepts are set to have a range of pure electric powertrains.
But the luxury car maker does not seem interested in revealing its plans. It had said recently that it is not going to roll out any new product till 2025.
Deliberating on the new platform, JLR chief executive officer (CEO) Thierry Bollore said that it (Jaguar) will go alone in the entire project and will not tie up with any company.
With its move towards electric mobility, Jaguar aims to make its cars more premium. That is, there will not be any price breather compared to its internal combustion engine (ICE) counterparts.
Jaguar rolled out its first electric car in India last year, known as the I-Pace. Later, the luxury car maker launched the face-lift version of the F-Pace SUV.
JLR is set to present itself as a niche brand with its electric vehicle offerings. It wants to go a step forward in terms of luxury and is not concerned about pricing right now.
JLR’s ex-CEO Ralf Speth planned to sell one million cars around the world. But his endeavor failed and the Tata luxury car brand stopped its competition with BMW, Mercedes and Audi.
JLR has now, in fact, set its sights on Porsche and Bentley as they are higher in the order of premium cars.
Jaguar is likely to put to rest some of its models, while transitioning into EVs. For instance, from the XE and XF sedan models, Jaguar will launch one sedan in India that is likely to be mid-sized.
Jaguar has also cancelled its plans to launch a model that was tipped to compete with the Tesla Model S.
The engineering and design of the Jaguar car was just on the verge of completion but this project was abruptly shelved.
Meanwhile, the E-Pace and F-Pace Jaguar models could see their transition into one electric vehicle in India, after production of the ICE models ends.
A sports car could be a part of the line-up, with the F-Type getting coupe and cabrio versions with BEV underpinnings.
The I-Pace could become redundant and it is likely that there will be no replacement of this model in India even though it is Jaguar’s first battery-electric model.
So, will the possible quality improvements in Jaguar new EV platform come with a price disadvantage?
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