14 September 2022

With Avenger launch plan, Jeep does not have any aggressive strategy on EVs

Jeep has unveiled its global electric vehicle (EV) plans and India would also be a part of it with the Avenger roll out and it seems that the company will not adopt an aggressive strategy in the electric vehicle space in any of its global markets.

The Avenger — which would have a range of around 400 km on a single charge — is set to be Jeep’s EV in the compact SUV space and no technical details of the SUV are out as yet.

Jeep to launch Avenger EV in India in 2025
Jeep will launch Avenger EV in India
in 2025 -- Photo Source: Jeep.

The Avenger would be based on the Stellantis Group’s STLA Small platform for EVs and may come with multiple battery pack sizes and an energy capacity of up to 84kWh.
 
This platform supports the Peugeot e-2008 and the Vauxhall Mokka-e in Europe.
 
Jeep also confirmed that it would launch its first electric car in the European market in 2023, and plans to become fully electric by 2030.
 
The Avenger, being a compact electric SUV, would most likely be a miniature version of its premium SUVs.

In the exterior, the Avenger will have a lengthy hood and comes with a seven-slatted grille design having an ‘e’ logo and has eyebrow-like LED daytime running lamps (DRLs) along the top edge.
 
Also, there is a large air dam in black — in contrast to the body colour — that may aid in cooling the electric powertrain.
 
In the rear, the Avenger would most probably be like the Renegade with its boxier proportions along with the chunky bumper.
 
The rear door handles are in the C-pillar, and as a result, the compact SUV comes with a sleeker profile compared to other SUVs in its segment.
 
The charge port is at the same spot as the fuel port of a regular internal combustion engine (ICE) car, that is, on the rear haunches.
 
The Avenger represents a regular Jeep SUV and the fact that it is an EV is indicated by the Blue ‘e’ badges on the grille and the tailgate.

A Jeep event indicated that the interior would be rather simple with a minimalist dashboard having a large central display.
 
According to Jeep, the Avenger would be affordable and packed with hi-tech features. But for the Indian market, it may be a premium offering.

Jeep is set to unveil the Avenger during the Paris Motor Show towards the end of this year, and only after that would it foray into the European market in early 2023.
 
In the US market, the Avenger may generate a lukewarm response, and so, Jeep is hoping that India would be one of its best markets as compact SUVs are popular in the country.
 
However, since the pricing of the Avenger is expected to be around Rs 50 lakh or Rs 50,00,000 (ex-showroom), it would be at the higher end, and hence, it may not be the preferred choice for car buyers in India.
 
The American auto major would roll out the Avenger SUV in India around 2025, and this we think would be a late entry as there would be a litany of EV offerings at almost all price points (from low end to premium electric vehicles).
 
The Avenger may initially be available in the completely-knocked down (CKD) form and rival the Volvo XC40, which offers a litany of features, including top-level safety.
 
With this kind of pricing for the Avenger, Jeep is likely to see a feeble response in the Indian market for its EV.

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