21 September 2022

Volvo plans aggressive India strategy | Honda’s first e-scooter may be cheaper than Activa

Volvo India is charting an aggressive India strategy while Honda Motorcycle and Scooter India’s (HMSI’s) electric scooter is almost ready for launch, and speculation is rife that it may cost less than Rs 70,000, a tad lower than its popular petrol model Activa.


80% of Volvo cars in India to be EVs by 2025

Volvo is chalking out a quick plan for India, where it is eyeing 80 per cent of its total sales to be electric vehicles (EVs).

Volvo XC90 mild hybrid petrol car would cost
Rs 95,00,000 (Rs 95 lakh) -- Photo source: Volvo.

This, within a very short period, that is, the next three years. 

It is targeting the luxury segment — which it thinks would adopt hybrids and battery electric vehicles (BEVs) at a faster rate and sees the mass market for EVs to be sluggish currently. 

Rolled out in July 2022, Volvo’s only EV in India is the XC40 Recharge and the company plans to bring at least one EV a year into India for the next few years. 

Volvo currently sells around 1,800 cars in India every year. This figure is likely to touch 5,000 units by 2025 (when it would mainly sell EVs). 

Volvo’s e-cars are set to be imported as completely-knocked down (CKD) units.

They would be assembled at its facility around Bengaluru. CKDs attract 30 per cent duty against imported cars, for which the figure is 100 per cent. 

Volvo is among the smallest luxury car brands in volume terms in India, and it seems, it wants to be one of the biggest luxury EV sellers in the years to come. 

Volvo just launched the 2023 petrol mild-hybrid vehicle of its compact luxury SUV, the XC40, for Rs 45.9 lakh (Rs 45,90,000), ex-showroom. 

It also rolled out the luxury sedan S90 (Rs 66.9 lakh/Rs 66,90,000), mid-sized luxury SUV XC60 (Rs 65 lakh/Rs 65,00,000) and the flagship luxury SUV XC90 (Rs 94.9 lakh/Rs 94,90,000, ex-showroom). 

With these roll outs, Volvo has transformed into a maker of petrol mild-hybrids.

It is aiming for a fast transition to EVs as they attract only 5 per cent goods and services tax (GST). 

Also, EVs enjoy a lot more benefits in India — they do not attract registration fees or any road tax. Unlike the fully-imported models — that attract 100 per cent duty — CKD kits attract only 30 per cent.

So, it can price its cars cheaply. Volvo’s luxury electric cars would have certain advantages over others in the pack like Mercedes-Benz, BMW, Jaguar Land Rover and Audi. 

They would be comparatively cheaper — like the current XC40 Recharge, which is priced competitively at Rs 55 lakh (Rs 55,00,000), while competitor cars could be around Rs 10 million (Rs 1 crore).

Also, on safety features, Volvo is one the best, globally. 


Honda India’s first electric scooter by next financial year 

Honda India’s first electric scooter will roll out by next financial year and HMSI India has revealed that a slew of models of Honda scooters are in the production stage.

Honda Activa 6G petrol version costs 
Rs 70,000-Rs 75,000 -- Source: Kun Honda.

According to the company, it has set aside a target of selling over a million electric vehicles by 2030.

If it is able to achieve this feat, Honda would be having a share of just below one-third in India's scooter market.

Sources said that Honda may be using the Activa brand name for its electric scooter also.

It would keep a provision where its electric scooter can swap the battery. Honda intends to make its e-scooters affordable and would be sourcing components from the local market.

The maximum speed of its first scooter could be around 70 km per hour. The company has remained mum on the range of its e-scooter as well as other details on its launch.

Honda’s Activa 6G petrol scooter costs in the range of Rs 70,000-75,000 and is propelled by a 110-cc engine.

CBS braking comes as standard on the scooter and there are 130 mm drum brakes in the front as well as the rear. 

So, Volvo’s aggressive India plan and Honda’s cheap electric scooter strategy would definitely make these two companies formidable players in India’s EV space.

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