Suzuki and Toyota are deepening their collaboration to focus on battery electric vehicles (BEVs), and as part of that, Toyota’s first electric vehicle (EV), based on Maruti eVX, will see production begin around mid-2025.
Suzuki will be supplying the upcoming eVX electric SUV to Toyota.
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| Toyota Urban SUV will have a distinct design that sets it apart from the Maruti eXV. |
In December 2023, Toyota unveiled a concept version of the Maruti eVX, which it has branded as the Urban SUV.
This electric SUV is a joint project involving Suzuki, Toyota, and Daihatsu, with production set to begin at Suzuki Motor Gujarat’s plant in the spring of 2025.
Toyota’s Urban SUV will feature a distinct design that sets it apart from the Maruti eVX.
The automaker promises a vehicle with impressive driving dynamics, a generous cruising range, and a comfortable interior.
Additionally, it will offer a dual-motor all-wheel-drive (AWD) configuration, enhancing its appeal for consumers seeking performance and versatility.
Toyota’s Urban SUV global launch
The new electric SUV will not only launch in India but globally also. This made-in-India electric vehicle will be exported to several markets, including Japan, Europe, Africa, and the Middle East.
Likely response in India
Introduction of the Suzuki eVX and Toyota’s Urban SUV is poised to have a significant impact on India’s growing EV market.
With increasing government initiatives promoting EV adoption, such as subsidies and charging infrastructure development, the timing for these launches seem to be right.
Growing demand for EVs: India’s consumer base is becoming increasingly environmentally conscious, and there’s a noticeable shift towards electric vehicles.
The Suzuki eVX and Toyota Urban SUV are likely to attract buyers looking for eco-friendly options.
Their introduction aligns with the country’s ambition to reduce carbon emissions and dependence on fossil fuels.
Competitive pricing and features: Given Suzuki and Toyota’s strong brand presence in India, they are expected to price the eVX and Urban SUV competitively.
The promise of a comfortable cabin, advanced features, and the dual-motor AWD set up will cater to the preferences of Indian consumers who seek both value and performance in their vehicles. This could position them favourably against existing competitors in the EV segment.
Higher production capacity: Manufacturing these SUVs in India will not only meet local demand but also bolster export potential.
The strategic location of the Suzuki Motor Gujarat plant allows for efficient production and distribution to various markets. This could enhance India’s reputation as a hub for EV manufacturing.
Collaboration strength: The partnership between Suzuki and Toyota, two well-respected brands, will likely instil consumer confidence in the quality and reliability of these electric vehicles.
Their joint efforts in research and development (R&D) and shared technology can lead to innovations that may set new benchmarks in EV technology.
Challenges to overcome: Despite the positive outlook, challenges such as consumer apprehension regarding EV technology, charging infrastructure, and initial costs may affect market response.
Addressing these concerns through awareness, service support, and strategic partnerships will be crucial for ensuring a successful launch.
E-Vroooom’s views
Suzuki eVX and Toyota Urban SUV are well positioned to meet the growing demand for electric vehicles in India.
Urban SUV, Toyota’s first EV’s competitive features, local production, and the backing of two automotive giants (including Maruti) will likely contribute to a buoyant reputation, paving the way for increased EV adoption in the country.
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